About Marketing Boston 

Marketing Boston offers a variety of services including: 

strategic marketing, business strategy, business development, business startup and new business initiatives, digital marketing, communications, social networks, social media, partner development, innovation strategies, market research and competitive analysis, product and service positioning, technical marketing, solution development and marketing, technology assessment, marketing programs and events.

Marketing Boston offers more comprehensive services through its collaborators:

corporate branding and visual identity, logo design and development, website design, business card design and production, creative writing, content development, art design, information technology implementation and support, mobile computing, photography for social media and web sites (portraits, videos, location).

Susan M. Kennedy, Owner , Marketing Boston 

Susan M. Kennedy is the Owner of Marketing Boston, a strategic collaborative that offers coaching and consulting services to startups, small and medium businesses, and corporations, focused on integrated and sustainable approaches to business development, business partnerships, marketing, and communications. Susan has over 20 years experience in the technology, life sciences, and research industries. 

Prior to consulting, Susan played a leadership role in marketing over a 15 year time frame growing the life science high performance computing business at Hewlett Packard, Compaq Computer, and Digital Computer Corporation. Susan has worked on international projects and collaborations in  USA, UK, Ireland, France, Germany, Portugal, Australia, Korea, Japan, and China.

Susan started her career in environmental consulting and medical research. Her educational background is in science - B.S. Biology, University of New Hampshire. She continued her studies after graduation with Sea Education Association, Sea Semester, a field marine science semester program - 6 weeks in Woods Hole, MA, and 6 weeks in the Carribean on an 125' oceanographic sailing research vessel, R/V Westward.

Susan completed an executive education MBA certificate program at the Tuck School of Business, Dartmouth College in 2006. This was a three month accelearted program, covering MBA curriculum, developing country business updates, innovation strategies, leadership, communications, negotiations, and a team project assessing a technology aquisition.